This week, we would like to present information related to marketing yourself online via your website and social media. Print media still remains one of the most visible and memorable types of marketing, but it is also important to use a variety of methods to get your name in front of the public, whether you are looking for a new career or expanding the market for your product and services.
However, you should maintain professional etiquette when utilizing social media to promote yourself or your brand. We contacted social media director and content writer Lauren Young to discuss this topic in greater detail. As the owner of Freshly Baked Communications, she manages the content for a number of social media profiles across the nation and has seen the correct and the incorrect ways that individuals have used Facebook, Twitter and LinkedIn.
Here are the top three takeaways we discovered:
1. Social media is used to create relationships with people, not just self-promotion
Be sure to interact with others that take time to reach out to you on social media platforms, not just post information about your company or your experience.
2. Be careful not to misrepresent yourself
Because the internet is so visible, be sure not to promote yourself or your business incorrectly, or it may reflect negatively on you. This includes making false claims about your company, employment experience and even your photograph.
3. Associate yourself with like-minded individuals and businesses
You are judged by the company you keep, so be sure that your friends and business associates reflect the best aspects of you and your business. There are privacy settings that you can use on social media profiles to restrict certain groups of people from seeing personal information, but the best solution is not to post personal information on the internet, period.
To request more information about using online marketing in conjunction with print media to increase brand awareness, contact us at 773-481-2100 or sales@corporategraphicsinc.com.
